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Krafton Partners Microsoft Corporation (NASDAQ:MSFT) For Azure As it Eyes India Reinstatement

Microsoft Corporation (NASDAQ:MSFT) has once again inked a massive deal for its cloud computing Unit Azure. South Korean gaming company Krafton, the parent company of PUBG Corporation, has agreed to deploy its products using the tech giant’s Azure cloud computing service.

Microsoft-Krafton Deal

Krafton choosing Microsoft cloud computing does not come as a surprise. Azure powers some of the biggest multiplayer games, which affirm its credentials in the industry. Likewise, Azure has always elicited strong demand given its state of the art security and comprehensive set of offerings un-matched with any other cloud service.

Under the terms of the agreement, Krafton is to leverage Microsoft’s public cloud computing service to host its products and user data. Microsoft Azure is to host a portfolio of multi-platform products like the widely popular barrel royal.

Likewise, the two are working on the introduction of a verification process that seeks to ensure safe storage of people’s identifiable information. A strategic partnership with Microsoft should ensure that gamer’s privacy rights are protected all the time and are in full compliance with applicable regulations and laws in various jurisdictions.

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India Push

A deal for Microsoft’s Azure is also a major coup for Krafton as it seeks to get its operations led by PUBG Mobile reinstated in India. Plans are already underway to have the game back before the Indian festival of Diwali.

Krafton suffered a major blow after the Indian government banned its gaming products in the country over data security concerns. The government had initially alleged that data had been stolen and transferred to locations outside the country.

Following the ban, PUBG Corp was forced to take publishing rights from Chinese company Tencent in a bid to distance it self from China, in a bid to avert further scrutiny over China ties. PUBG is reportedly looking for Indian partners. The company has reportedly opened talks with Reliance Jio and Airtel the company has also opened job listings in the country.

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Ruchi Gupta

Ruchi Gupta covers various beats from finance to technology and from lifestyle to hobbies. She has an MBA in Finance. Ruchi enjoys writing on celebrities and political news. She likes traveling and exploring places.

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